Reading Erik Qualman’s “Socialnomics” gave me a firm understanding of the ubiquitous nature of Web 2.0 and the powerful tools this technology has afforded to Internet users.
Web 2.0 technology has effectively transformed the static and information-only driven websites that are associated with Web 1.0 technology into engaging and interactive experiences. From the collaborative Wikipedia project and open source software communities like SourceForge to popular social networking sites like Facebook, Twitter and Pinterest, Web 2.0 has managed to bring the Internet to life and virtually connect like-minded audiences from all parts of the world.
In Socialnomics, the book highlighted several examples of how Web 2.0 technology has positively affected people, businesses and even presidential campaigns(!). It has provided businesses the opportunity to engage with their audience and use their feedback/suggestions to improve the company model, it showed how humble blog websites can sometimes outshine and outperform the most polished news sources and explained how President Barack Obama leveraged the power of social media to help get his message out to a younger generation of voters, which effectively played a key role in helping him win the presidency.
If you are interested in learning more about Socialnomics, please make sure to visit: http://dpborbolla.wordpress.com
BONUS: If you haven’t seen the world’s most watched video on Social Media, here it is: